magneticNorth
Thirteen years refining my craft across websites, apps, immersive experiences, and digital products.
Background
At Magnetic North, one of the UK's leading digital agencies, I designed award-winning digital experiences for global brands, cultural organisations and public services.
The breadth of the work strengthened my visual craft and interaction design expertise, foundations that continue to underpin my work today.
Selected projects
- BBC Sport — Helped integrate Summer Olympics content into the BBC Sport app for the first time, collaborating within a multidisciplinary team to organise complex content.
- BBC Bitesize — Co-designed the signed-in personalised learning experience with students, shaping the future of BBC Bitesize.
- BFI — Designed an interactive data visualisation interface showcasing the British Film Institute's entire film archive.
- Marks & Spencer Archive — Designed an interactive museum experience showcasing over a century of product history through the M&S archive.
- Manchester City Council — Led the design of a network of interactive city-centre wayfinding screens, mentored by renowned designer Peter Saville.
- BBC Accessible Games — Designed two accessible games for children and young adults with complex learning disabilities, creating engaging single-button interactions supported by visual design, illustration and sound direction.
- Hull UK City of Culture 2017 — Translated the print identity into a responsive website, including event listings, online merchandise store, and ticketing kiosk.
- Universal Pictures UK — Art directed the Superhero Yourself augmented reality campaign, enabling audiences to become characters from Kick-Ass and share their experience on social media.
Result
A body of work spanning service design, product thinking, visual systems and interaction craft, with a lasting influence on how I approach complex digital experiences.
